Performance marketer specializing in paid media, SEO, and analytics.
I help ecommerce brands grow through data‑driven advertising, search strategy, and clear reporting that drives smarter decisions.
Back in the day, I used to have a blog and built the occasional website, like this website about free climbing vs free soloing in rock climbing. I haven’t been writing or building websites as much these days, so this will serve as a bit of an archive until that changes.
In my spare time, I’m an avid rock climber and have climbed big rock and alpine climbs all over the world, I love playing disc golf, and I’m a gamer and a world record holder in a Tetris “speed run”.